Course 10: Getting Your Staff And Family Into Chutzpah Marketing

Your goal should be to make it easy for your staff and family to refer patients into your practice. However, as therapists, we face ethical considerations that most professionals do not have to deal with.

The enthusiasm for your practice must flow from you to your staff and family. You are the leader, and as the leader, your staff and family look to you for how they can “sell” your practice to potential clients.